I compose professional, thought leadership posts for LinkedIn, more playful posts for Facebook, imagery-focused content for Instagram, branded educational videos for YouTube and succinct news updates for X. I leverage Photoshop to format and apply branding to imagery and create graphics to promote events, products and landing pages. I also implement Canva to add intros, outros, lower thirds, background music and other graphics to video content. From celebrating employee accomplishments to promoting events and webinars to endorsing products and services, I develop social media content for a range of topics while refining campaigns based on engagement statistics.